Auto companies shield their low-tech exploitation of workers behind high-tech displays of mechanical prowess. The less a consumer knows about the blood and guts of manufacturing, the easier it is to buy the dream. So how does America think all this crap gets built?… Last summer, in a desperate attempt to entice young viewers to buy grandpa’s dream car, General Motors (GM) ran a TV ad that featured a chorus line of robot arms dancing to techno music around a series of Cadillacs strutting like runway models on chrome-plated wheels.… Don’t let yourself be seduced and deluded. The auto industry’s master talent isn’t robotics, it’s the ability to automatize humans—including drivers.
After the Second World War, autoworkers gained higher wages and benefits. We were separated from our class financially and in the process we embraced an economic system which causes global human misery. A misery which has come back to haunt us like a self-inflicted disease, an illness born of uncontrolled appetite. Many of my comrades worked excessive overtime, gambled on the stock market, and invested in extravagant real-estate ventures. They were buried so deep in debt that a strike was unthinkable to them. They couldn’t afford to miss a payment to the man. Everything they earned was turned over to dealers who already had plans for all the money these workers would ever make in their lifetimes. Consumption appeared to be an end in itself. The only difference between these good hard workers and junkies was that the capitalist system conferred status on their addiction.