Friday October 31st, 2014, 7:58 am (EDT)

Robert W. McChesney

The Sales Effort and Monopoly Capital

On the eightieth anniversary of the 1929 Stock Market Crash that led to the Great Depression, the United States is once again caught in a Great Financial Crisis and deep downturn of an order of magnitude comparable to the 1930s. At the center of this crisis is plunging consumer spending, caused by the destruction of household finance as a result of decades of wage stagnation and the piling up of debt.1 Consumer spending in today’s economy, dominated by giant firms, is significantly dependent on the sales effort, i.e., marketing as a whole, with advertising as its most conspicuous form. But the sales effort is also ebbing in the crisis, contributing to the general decline. So integral is the sales effort to the regime of monopoly capital that one cannot be understood without the other.… | more |

A New New Deal under Obama?

With U.S. capitalism mired in an economic crisis of a severity that increasingly brings to mind the Great Depression of the 1930s, it should come as no surprise that there are widespread calls for “a new New Deal.” Already the new Obama administration has been pointing to a vast economic stimulus program of up to $850 billion over two years aimed at lifting the nation out of the deep economic slump.… | more |

The U.S. Imperial Triangle and Military Spending

he United States is unique today among major states in the degree of its reliance on military spending, and its determination to stand astride the world, militarily as well as economically. No other country in the post–Second World War world has been so globally destructive or inflicted so many war fatalities. Since 2001, acknowledged U.S. national defense spending has increased by almost 60 percent in real dollar terms to a level in 2007 of $553 billion. This is higher than at any point since the Second World War (though lower than previous decades as a percentage of GDP). Based on such official figures, the United States is reported by the Stockholm International Peace Research Institute (SIPRI) as accounting for 45 percent of world military expenditures. Yet, so gargantuan and labyrinthine are U.S. military expenditures that the above grossly understates their true magnitude, which, as we shall see below, reached $1 trillion in 2007… | more |

The U.S. Media Reform Movement: Going Forward

All social scholarship ultimately is about understanding the world to change it, even if the change we want is to preserve that which we most treasure in the status quo. This is especially and immediately true for political economy of media as a field of study, where research has a direct and important relationship with policies and structures that shape media and communication and influence the course of society. Because of this, too, the political economy of communication has had a direct relationship with policy makers and citizens outside the academy. The work, more than most other areas, cannot survive if it is “academic.” That is why the burgeoning media reform movement in the United States is so important for the field. This is a movement, astonishingly, based almost directly upon core political economic research… | more |

The Political Economy of Media

The Political Economy of Media

Enduring Issues, Emerging Dilemmas

More than any other work, The Political Economy of Media demonstrates the incompatibility of the corporate media system with a viable democratic public sphere, and the corrupt policymaking process that brings the system into existence. Among the most acclaimed communication scholars in the world, Robert W. McChesney has brought together all the major themes of his two decades of research. Rich in detail, evidence, and thoughtful arguments, The Political Economy of Media provides a comprehensive critique of the degradation of journalism, the hyper-commercialization of culture, the Internet, and the emergence of the contemporary media reform movement. The Political Economy of Media is mandatory reading for anyone wishing to understand and change media, and the political economy, in the world today.… | more |

The American Empire: Pax Americana or Pox Americana?

On June 10, 1963, President John F. Kennedy delivered a commencement address at American University in Washington, D.C., in which he declared that the peace that the United States sought was “not a Pax Americana enforced on the world by American weapons of war.” His remarks were a response to criticisms of the United States advanced in a recently published Soviet text on military strategy. Kennedy dismissed the charge that “American imperialist circles” were “preparing to unleash different kinds of wars” including “preventative war.” The Soviet text, he pointed out, had stated, “The political aims of American imperialists were and still are to enslave economically and politically the European and other capitalist countries and, after the latter are transformed into obedient tools, to unify them in various military-political blocs and groups directed against the socialist countries. The main aim of all this is to achieve world domination.” In Kennedy’s words, these were “wholly baseless and incredible claims,” the work of Marxist “propagandists.” “The United States, as the world knows, will never start a war.” … | more |

Pox Americana: Exposing the American Empire

Pox Americana: Exposing the American Empire

This volume brings together the work of leading Marxist analysts of imperialism to examine the burning question of our time—the nature and prospects of the U.S. imperial project currently being given shape by war and occupation in the Middle East.… | more |

The Escalating War Against Corporate Media

A recurring issue for the left historically has been how to address the capitalist media. In recent years the problem has grown ever more severe, and no small amount of attention has been given to examining the problems of the commercial media and how closely they reinforce and accentuate problems within the broader social order. The logic of this criticism has become clear: progressives need to work on challenging the corporate domination of media as part of the broader struggle for social justice. If changing media is left until “after the revolution,” there will be no revolution, not to mention fewer chances for social reform. But politicizing control over media has proven to be extraordinarily difficult for activists. That is why the massive and largely unanticipated 2003 campaign in the United States to stop further media concentration, which almost overnight reached a scale not seen in media reform struggles since the 1930s, is so important and instructive. This article chronicles that revolt… | more |

The Problem of the Media

The Problem of the Media

U.S. Communication Politics in the Twenty-First Century

The symptoms of the crisis of the U.S. media are well-known—a decline in hard news, the growth of info-tainment and advertorials, staff cuts and concentration of ownership, increasing conformity of viewpoint and suppression of genuine debate. McChesney’s new book, The Problem of the Media, gets to the roots of this crisis, explains it, and points a way forward for the growing media reform movement.… | more |

Kipling, the 'White Man's Burden,' and U.s. Imperialism

Kipling, the ‘White Man’s Burden,’ and U.s. Imperialism

We are living in a period in which the rhetoric of empire knows few bounds. In a special report on “America and Empire” in August, the London-based Economist magazine asked whether the United States would, in the event of “regime changes…effected peacefully” in Iran and Syria, “really be prepared to shoulder the white man’s burden across the Middle East?” The answer it gave was that this was “unlikely”—the U.S. commitment to empire did not go so far. What is significant, however, is that the question was asked at all… | more |

The ‘Left-Wing’ Media?

If we learn nothing else from the war on Iraq and its subsequent occupation, it is that the U.S. ruling class has learned to make ideological warfare as important to its operations as military and economic warfare. A crucial component of this ideological war has been the campaign against “left-wing media bias,” with the objective of reducing or eliminating the prospect that mainstream U.S. journalism might be at all critical toward elite interests or the system set up to serve those interests. In 2001 and 2002, no less than three books purporting to demonstrate the media’s leftward tilt rested high atop the bestseller list. Such charges have already influenced media content, pushing journalists to be less critical of right-wing politics. The result has been to reinforce the corporate and rightist bias already built into the media system… | more |

What Recovery?

Only a few years ago it was widely suggested that the capitalist economy had entered a new economic era. The rapid economic growth experienced during the brief period of the late 1990s, we were told, would become virtually endless, spurred on by rising productivity led by high-technology and the New Economy. The circumstances that now confront us following the bursting of the speculative bubble could not be more different. The country is once again mired in economic stagnation. In the present “recovery”—if indeed we can call it that—new jobs remain few and far between. Of the four sources of demand that create economic activity—personal consumption, business investment, government spending, and net exports—it is mainly consumption, backed by increasing debt, that is currently keeping the economy from slipping deeper into stagnation. Indeed, many business leaders and economists fear the return of recession—referred to as the likelihood of a “double dip.” Behind this fear lies excess capacity in almost every industry, the absence of new growth stimuli, slow growth or recession in most of the rest of the world, and the aftereffects of the bursting of the speculative stock market bubble. All of this suggests that there is more at stake than the traditional business cycle. At the very least, there is reason to expect the continuation of the tendency of stagnation… | more |

The Commercial Tidal Wave

For a long time now it has been widely understood within economics that under the capitalism of giant firms, corporations no longer compete primarily through price competition. They engage instead in what economists call “monopolistic competition.” This consists chiefly of attempts to create monopoly positions for a particular brand, making it possible for corporations to charge more for the branded product while also expanding their market share. Competition is most intense in what Thorstein Veblen called the “production of salable appearances,” involving advertising, frequent model changes, branding of products, and the like. Once this logic takes over in twentieth and now twenty-first century capitalism it is seemingly unstoppable. All human needs, relationships and fears, the deepest recesses of the human psyche, become mere means for the expansion of the commodity universe under the force of modern marketing. With the rise to prominence of modern marketing, commercialism—the translation of human relations into commodity relations—although a phenomenon intrinsic to capitalism, has expanded exponentially… | more |

Upton Sinclair and the Contradictions of Capitalist Journalism

Beginning in the 1980s, there was a significant increase in awareness of the deep flaws of mainstream journalism among those on the U.S. left. Writers such as Todd Gitlin, Herbert Schiller, Gaye Tuchman, Ben Bagdikian, and Michael Parenti, each in his or her own way, drew attention to the incompatibility between a corporate run news media and an ostensibly democratic society. The work of Edward S. Herman and Noam Chomsky, in particular, introduced an entire generation of progressives to a critical position regarding mainstream journalism. As the title of their masterful Manufacturing Consent indicated, the capitalist news media are far more about generating support for elite policies than they are about empowering people to make informed political decisions… | more |

The New Face of Capitalism: Slow Growth, Excess Capital, and a Mountain of Debt

For a long time now, the U.S. economy and the economies of the advanced capitalist world as a whole have been experiencing a slowdown in economic growth relative to the quarter-century following the Second World War. It is true that there have been cyclical upswings and long expansions that have been touted as full-fledged “economic booms” in this period, but the slowdown in the rate of growth of the economy has continued over the decades. Grasping this fact is crucial if one is to understand the continual economic restructuring over the last three decades, the rapidly worsening conditions in much of the underdeveloped world to which the crisis has been exported, and the larger significance of the present cyclical downturn of world capitalism… | more |

Global Media, Neoliberalism, and Imperialism

In conventional parlance, the current era in history is generally characterized as one of globalization, technological revolution, and democratization. In all three of these areas media and communication play a central, perhaps even a defining, role. Economic and cultural globalization arguably would be impossible without a global commercial media system to promote global markets and to encourage consumer values. The very essence of the technological revolution is the radical development in digital communication and computing. The argument that the bad old days of police states and authoritarian regimes are unlikely to return is premised on the claims that new communication technologies along with global markets undermine, even eliminate, the capacity for “maximum leaders” to rule with impunity… | more |

Media Giants Have a Pal at the FCC

All you need to know about Michael Powell, whom President George W. Bush promoted this week to chairman of the Federal Communications Commission, can be summed up by the statements of close FCC watchers.… | more |

U.S. Wouldn’t Tolerate Our Election in Nicaragua

Imagine the following hypothetical scenario: It is the Nicaraguan presidential election of 1990. On one side are the incumbent Sandinistas, on the other side their opposition, which is supported materially by the United States … | more |

Journalism, Democracy, … and Class Struggle

Socialists since the time of Marx have been proponents of democracy, but they have argued that democracy in capitalist societies is fundamentally flawed. In capitalist societies, the wealthy have tremendous social and economic advantages over the working class that undermine political equality, a presupposition for viable democracy. In addition, under capitalism the most important economic issues—investment and control over production—are not the province of democratic politics but, rather, the domain of a small number of wealthy firms and individuals seeking to maximize their profit in competition with each other. This means that political affairs can only indirectly influence economics, and that any party or individual in power has to be careful not to antagonize wealthy investors so as to instigate an investment strike and an economic collapse that would generally mean political disaster … | more |

The U.S. Left and Media Politics

American democracy is in deep trouble. Cynicism and distrust of the political system, fueled at least in part by imposed ignorance, have grown steadily in recent years. There are several reasons for this, but few as important as the condition of our media. Many Americans, especially those on the left, know that after a generation of rampant consolidation and conglomeration, the American media are dominated by less than twenty firms—and that a half-dozen or so corporate giants hold the commanding positions. These firms use their market power to advance their own and other companies’ corporate agendas. And they increasingly commercialize every aspect of our culture. By any known theory of political democracy, this tightly-held media system, accountable only to Wall Street and Madison Avenue, is a poisonous proposition … | more |

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