The God Market

"Nanda reveals that rising secularization is not quite triumphant, but in fact matched by a rising tide of religiosity. India is one of the largest and most productive countries in the world; it’s high time we paid attention to the religious trends that are consuming it. The God Market provides an excellent tour of just what is going on, and how it resembles (and differs from) the American and European experience with religious nationalism and fundamentalism. She explains what this means for the contemporary secularization thesis, but also what it means for India and the world. Hinduism is on the rise. And we will have to confront it. And for that, we have to understand it. Nanda provides the ideal guide." ~Richard Carrier, author, Sense and Goodness without God; editor-in-chief emeritus of Secular Web

"Anyone eager to learn more about what secularization is and should be, about the impact of globalization on India, or about Hinduism as a marketing/economic force with major political and social power, will do well to read Meera Nanda’s The God Market. Her writing is lucid and engaging, grounded in the cultural complexities of a world-wide “marketplace.” An insightful, worthwhile read." ~Ed Buckner, board member and former president, American Atheists