Over the past decade, I have gone from being politically unconscious to leaning left. During that period of transition, I was cool. Put differently, I was something of a hipster. Not quintessentially so, but I certainly did, and to some extent still do, have some hipster credentials (I’d flash them here, but the list—mostly of bands I listen to and widely-unknown indie-rock musicians I can count among my friends and acquaintances—would make little sense to the uninitiated). I am now thirty, the age around which most hipsters begin the process of becoming formerly known as hip. From my current perspective, as someone increasingly critical of capitalist social arrangements, I cannot help but wonder: How cool was it to be cool? I’ll try to explain what I mean by that question and then present the answer I take to emerge from Richard Lloyd’s Neo-Bohemia: Art and Commerce in the Postindustrial City
Richard Lloyd, Neo-Bohemia: Art and Commerce in the Postindustrial City (New York: Routledge, 2006), 295 pages, paper $19.95.