
Arun Gupta on Coachella and The Taming of the American Crowd in Truthout
Now in its 15th year, Coachella is the highest-grossing festival in the world. For the region it’s a quarter-billion-dollar revenue generator, which outstrips Jamaica’s GDP on an annual basis. Tickets run up to $800, luxury Safari tents top out at $6,500, and everything costs: parking, water, showers, even charging phones. The dominant tribe is money-flush youth with the will to endure three sleepless days of being mashed in a delicious sound taco of Indie rock. But Coachella is also the modern incarnation of medieval carnivals that revealed “another way of life that stood in stark contrast to the austerity and fixed hierarchy of the official order,” notes Al Sandine in The Taming of the American Crowd. | more…