The Bull Market: Political Advertising
April 1, 2012
The United States is in the midst of its quadrennial presidential election, a process that now extends so long as to be all but permanent. The campaign is also drenched in more money given by a small handful of billionaires than has been the case in the past. Since the 1970s the amount spent on political campaigns has increased dramatically in almost every election cycle. It has led to the formation of what we term the "money-and-media election complex," which has a revenue base in the many billions of campaign dollars donated annually, and has effectively become the foundation of electoral politics in the United States. Moreover, the rate of increase in campaign spending from 2008 to 2010, and especially from 2008 to 2012, is now at an all-time high.
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